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August Variety Star Brand Reputation Rankings Announced

August Variety Star Brand Reputation Rankings Announced thumbnail

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from July 6 to August 6.

Yoo Jae Suk held onto his spot at the top of the list with a brand reputation index of 3,064,512, marking a 19.25 percent increase in his score since July. High-ranking phrases in his keyword analysis included “Yoo Pal Bong,” “Yoo-neu-nim,” and “advertisement model,” while his highest-ranking related terms included “appear,” “advertise,” and “participate.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 85.97 percent positive reactions.

Lee Sang Min climbed to second place for August after seeing an impressive 106.34 percent rise in his brand reputation index since last month. The star’s total score for the month came out to 2,319,047.

Finally, Kim Jong Kook third place in the rankings with a brand reputation index of 1,938,801, marking a 21.62 percent increase in his score since July.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Lee Sang Min
  3. Kim Jong Kook
  4. Kim Joon Ho
  5. Kim Jong Min
  6. Kang Ho Dong
  7. Kim Dong Hyun
  8. Shin Dong Yup
  9. Park Myung Soo
  10. Kim Gura
  11. Hong Hyun Hee
  12. Lee Seung Gi
  13. Noh Hong Chul
  14. Super Junior’s Kim Heechul
  15. Ahn Jung Hwan
  16. Seo Jang Hoon
  17. Kim Shin Young
  18. Jun Hyun Moo
  19. Tak Jae Hoon
  20. Lee Kyung Kyu
  21. HaHa
  22. Song Ji Hyo
  23. Kim Min Kyung
  24. Jo Se Ho
  25. Lee Soo Geun
  26. Kim Sung Joo
  27. Park Mi Sun
  28. Jung Joon Ha
  29. Kim Young Chul
  30. Kim Sook
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Watch Yoo Jae Suk on his show “How Do You Play?” with English subtitles below!

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