Health & Medical

Boots has announced that it’s renaming its feminine hygiene aisle

Boots has announced that it's renaming its feminine hygiene aisle thumbnail

Following in the footsteps of retailers such as Asda, high street store Boots has announced that it will be changing the name of its feminine hygiene aisle.

When referring to products such as tampons, pads and other period essentials, Boots will now label the section ‘period products’.

The decision was confirmed after it was reported by Tyla that Boots had renamed the feminine hygiene section on its website and app.

And now the labelling of the shop’s in-store aisles is under review and the change will be rolled out across its stores later this year.

Speaking of the decision, Jamie Kerruish, beauty director at Boots UK, said: “When it comes to periods, we know retailers can play an important role in changing people’s perceptions, including the words we use to describe products.


Boots has already renamed the section on its app and website

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“We are proud to be implementing this change at Boots, starting with removing words like ‘hygiene’ and ‘sanitary’ and much more proudly saying ‘period products’ on and the Boots App.

“We are currently reviewing signage in store too, which will be updated later in the year.

“Period products are essentials, and we want to ensure our customers can find and access all of the products they need with ease at Boots.”

The move comes after campaigners have argued that the term “feminine hygiene” is outdated and contributes to stigma surrounding the menstrual cycle.

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The move follows retailers such as Asda


Campaigners have argued that the term is outdated

In fact, according to a study by Plan International, nearly half of girls aged 14 to 21 are embarrassed by their periods.

But more than breaking down taboos and dispelling the myth that periods are something to be ashamed of, the move could signal a shift towards increasingly gender neutral language.

Indeed, it’s not just people who identify as women that menstruate.

Earlier last month, when Asda made similar changes, the supermarket was praised by campaign groups and shoppers alike for increasing inclusivity.

Menstrual bag with cotton tampons and sanitary pads

The term ‘period products’ has been praised as removing stigma

The supermarket, which began rolling out the changes at the end of 2021, was applauded by Gabby Edlin, founder of Bloody Good Period, who said: “This new name/announcement displays an inclusive attitude to gender with periods, which is so important to make sure everybody is able to talk about periods.”

She added: “It also removes the stigma of periods being dirty, or something we need to hide away or not talk about.

“Having very matter of fact period products rather than ‘feminine hygiene’ tells you what it is, with no euphemism to hide behind, and no shame or stigma.”

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