Business

Helping Australian SaaS businesses hit the US market with Microsoft

Helping Australian SaaS businesses hit the US market with Microsoft thumbnail

A new partnership between the Australian Trade and Investment Commission (Austrade) and Microsoft will support Australian software-as-a-service (SaaS) businesses with their expansion into US markets.

Called the Go Global program, it will be provided free of cost to an exclusive cohort of Australian software businesses from Microsoft Australia’s 9000 partners keen to expand their operations. Selected partners in the first cohor include passport 360, Daltrey, and WithYouWithMe.

“We’re thrilled to invest in and support our SaaS partners with high growth potential alongside Austrade,” said Vanessa Sorenson, chief partner officer at Microsoft Australia and New Zealand.

“The Microsoft Austrade Go Global program will help them bring products and services to the world, build their business and scale geographically in a fiercely competitive marketplace.

“The economic and trading relationship between Australia and the US is recognised as one of the closest, broadest and mutually compatible relationships in the world. Our countries share similar economic and regulatory settings, and we know our partners have a desire to enter the US market.”

The expansion will support pre-departure services such as technology-intensive workshops, trade and export workshops, and business mentoring, and in-market support through Austrade’s Landing Pads. Participants will receive bootcamps on fundraising, sales, and marketing in the US; access to coworking space and office facilities for 3 months; and one-on-one assistance from entrepreneurs in residence and a dedicated Landing Pad manager.

The program is set to commence in September 2022 and upon completion, will likely expand to other international markets.

Xavier Simone, Austrade Chief Executive Officer, believes the collaboration will help some of Australian’s most promising SaaS businesses prepare for successful global expansion.

READ:  Polar Bear Week 2021: Helping Our Most Beloved Arctic Mammals Thrive

“Landing Pads provide market-ready Australian technology businesses with access to some of the world’s most renowned innovation hubs including San Francisco, New York, Tel Aviv, Shanghai, London, and Singapore,” he noted.

Keep up to date with our stories on LinkedInTwitterFacebook and Instagram.

READ MORE: Australia’s halal exporters to gain greater access to Malaysia

Read More

Learn More: business analyst salary, business synonym, business administration jobs, business near me, business hours, business development manager salary, my business course, business in spanish, business headshots, business first, business unit, business brokers near me, dbusiness, 2 business days, is business administration a good major, business horizons, 7 business days, business knowledge, business use case.

Leave a Reply

Your email address will not be published. Required fields are marked *