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Overheard: Finding a way reach future technicians

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“For the longest time I was talking to the wrong people. I was trying to reach out to principals of high schools and automotive tech teachers directly. Had some mild success but not the success we were looking for. So we ended up going to the school district … and [they] talked to the principals and automotive teachers on our behalf and gave them what we have to offer. And that is when applications started coming in left and right.”

Mitch Moncur, co-owner of Denny’s Auto in Riverton, Utah, talking about how he developed his technician apprentice program on the “Ratchet & Wrench Radio” podcast.

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